A Closer Look at Your Close Friend
Crocker Jeans Intl, a leading Israeli jeans company, wanted to plan a massive, multi-million advertising campaign for its brand, one that would clearly differentiate the company in the jeans industry. Their advertisement agency suggested a bold strategy - allow shoppers to display their new look in Crocker Jeans' apparel to their friends over the internet. With the decision to attempt such a campaign, the company looked for a solution that would make the idea possible.
Neo IT, one of VIVOTEK's distributors in Israel, provided the innovative software technology called NeoCam, collaborating with Internet Zahav, the leading Internet service provider in Israel, which provided the network infrastructure. Combined, Crocker Jeans Intl. was introduced with a high level yet cost-effective solution via an IP-based surveillance system; In addition, not only does the system present a unique method of communication, it also provides real-time, user-friendly and cost-effective security for the retail stores.
NeoCam is a next-generation web-based application for viewing, monitoring and managing, using real-time video distribution over the internet, allowing the freedom to logon anywhere, anytime, from any internet browser. NeoCam is turning security and video distribution services to a commodity accessible for all types of customers, using the familiar method of low monthly service costs like one has today with its internet or cellular provider.
For the Crocker project, NeoCam used VIVOTEK PT3127 high-performance network cameras that were installed outside the shops' fitting rooms. The intent is to give shoppers the ability to communicate with their friends. Through the network cameras, shoppers can reveal their new fashion apparel; their friends, receiving live videos through web browsers, can then give real-time suggestions.
Attraction to the Youngsters - The interesting facility serves as a stage for youngsters to pose and flaunt their new appearance in front of their friends, satisfying both the buyer's vanity and the viewer's curiosity. Crocker Jeans Intl served more than 50,000 unique viewers during the first week of its campaign launch, giving its shops and brand name impressive exposure. This innovative way of interacting with peers has successfully attracted many young shoppers to step into Crocker Jeans Intl stores.
Deter Sticky Fingers -With a central monitoring system linked to about 30 network cameras throughout its branch stores in Israel, Crocker Jeans Intl has been able to construct a full-fledged security solution to protect its goods and prevent theft in the retail stores, while at the same time gaining excited pleased customers.