Customer-facing businesses have never had so much potential to collect data on every aspect of their store operations. How do they interpret this information for their business? How do they utilize it to increase sales and revenue? Business Intelligence (BI) providers who can successfully leverage multiple data sources and analytics will lead the way. VIVOTEK exclusive retail BI (In-Camera) – Heatmap provides complete and fully-integrated solutions for retail owners to quickly identify the problems and efficiently improve their store management.
With store layout optimization, retailers can use heat map information to improve management effectiveness. Quickly identify customer flow and purchasing opportunities, evaluate in-store promotional campaigns, and efficient deployment of support staff.
By automatically generating statistical analysis with the ‘hot spots’ & ‘dead zones’ of customers’ path flow, the frequency of the movements is shown in different colors on a heatmap. Red represents a lot of people trafficking that area, and Blue represents lower customer activity.
Heatmap make it easy to understand interactive charts within the UI. The data visualization lets you select different time segments of the data to see what exactly changed and moved. Owners can easily find out what happened at the highest/lowest points, or any segment you are interested in.
Heatmap provides 3 modes of different application analysis. 'Path Analytics' is for the percentage share of various movement paths. Other modes like ‘Dwell Map’and ‘Customer Activity’, can adequately provide retail operators information to enhance their business.
Heatmap provides different time range selections for users: